Another day, another new Threads feature. Meta application will be “» roll out a feature that will allow users to re-share photos and videos on their feeds with credit to the original author but without attaching the original post.
Once they're available, users will need to long-press on a photo or video from their feed and select “use media.” They can then create a draft of a new post with an image of the clip attached and a watermark from the original poster displayed in the top left corner. “It's a quick and easy way to add your creative touch to popular images and clips without posting quotes,” Threads chief Adam Mosseri wrote in a blog post. .
Presumably, this feature is intended to make it easier for people to share other users' work, with some give back to its original creator. Mosseri has filed a number of complaints against Threads from frustrated users who feel their work has been stolen without regard for copyright. In a post last month, Mosseri said Meta was “trying to move more distribution from aggregators to creators on both Instagram and Threads,” although he acknowledged that it could be “very difficult to do” now that the original post has been removed from being unavailable account. Meta owned platform. The company recently posted on Instagram in an attempt to outcompete creators over aggregators.
However, judging by some of the reactions to the latest Threads update, a number of creators are still unhappy with Meta's approach. “This just seems like a blatant theft of content,” one photographer. . “Citing a post is a much more effective way to share someone's content with your own comments while giving credit to the creator,” another user. .
IN Meta noted that individual creators can disable media reuse in their app settings, so it's possible to block your posts from being shared this way. (There are also settings to completely prevent others from posting quotes.) However, for those worried about accounts directly copying their posts for the benefit of There is still little that users can do to prevent less scrupulous accounts from copying their content through screenshots or other means.