Tiktok brings Amber alert for For You, Platform He united with the National Center for the missing and operated children (NCMEC) to convey these alerts to users and “use the power of the American Tiktok community” to help reunite children with their families.
The platform of social networks began to experiment with this functionality last year with the pilot program in Texas. The deployment was successful, as Tiktok said that Amber Alerts in Texas was considered more than 20 million times and contributed 2.5 million visits to the NCMEC website.
When the amber warning is released, users living next to the missing child will see that he appears in For You. In the messages, two hyperlinks will be presented. One of them will lead to the corresponding data of NCMEC, and the other will contact 911, in case there is information that needs to be given. The platform also donates advertising loans from these messages to “strengthen NCMEC posts through its official Tiktok account.”
This is only the last platform of social networks, which in some way integrated Amber notification. Instagram began to promote these alerts Facebook field The field we hope that the adoption of Tiktok of this idea leads to the fact that more children are safely returning to their loved ones.