With the impending ban of TikTok and There is little indication that the Supreme Court will stop it.Users are looking for a new place to scroll through their day. Instead of turning to YouTube Shorts and Instagram Reels, many people driven by both desperation and pettiness are jumping onto RedNote (also known as Xiaohongshu), a social media app owned by China's Xingyin Information Technology.
Many Americans have downloaded RedNote in the past few days and have been pushed to Highest ranking in the Apple App Store– Current users on the platform are primarily based in China. quite welcoming to orphaned users by posting videos explaining how to use the app with hashtags like #TikTokrefugeewhich spread throughout the app American users paid tribute to their new hosts with their posts. Mourning for President Xi– All parties are already searching for common ground. Including their stories. mutual respect For UnitedHealthcare CEO Killer Luigi Mangione accused
The fact that people can post pictures with comments on rednote and people ask for help with their English is very funny. pic.twitter.com/6IE7FjSjSO
— ophelia 🏍 (@notopheliagrace) January 13, 2025
xiaohongshu at the top of today's app downloads *and* “tiktok refugees” are already looking for a home among China's luigi mangione groups. They joke about sending the information directly to Xi Jinping in an envelope. scarlet letter Did you know that the American tech lobby is angry right now, haha? pic.twitter.com/eTWMqelcAn
— Morgan Sung (@morgan_sung) January 13, 2025
RedNote is not a complete TikTok replacement. Its interface acts more like Pinterest than your standard endless video scrolling. and has been described as Chinese Instagram—but it will tick off a few important boxes for creators worried they will lose their following if TikTok's impending ban comes on January 19. The first is the vertical native video platform. It's similar to TikTok. Second, it has a built-in shopping feature that's similar to TikTok. Tiktok shop That has become a boon for creators looking to set up a storefront, with its roots dating back to the app's early days as Social shopping app focus on fashion
But perhaps just as important And its functionality is the statement it makes. While TikTok is being used by US politicians Banned due to ties to the Chinese government, which was overshadowed by the fact that the American version of the app Headquartered in Los Angeles.RedNote is clearly a Chinese-owned service. It is owned by Xingyin Information Technology, which has Direct relationship with the Chinese government– Americans are flocking there now. It's pretty obvious because their government told them not to.
It's hard to say how long TikTok's refugee movement will last on RedNote. The app certainly wasn't broken before Americans started using it—but it has. $17 billion valuation In 2024, and that's before it crashes. Total revenue: $1 billion for years, but a new audience could give the app a reason to attract a new market with money to spare.
American politicians are likely to turn their ire on RedNote at some point if it continues to be popular. It's unlikely, though, that it will truly be the new TikTok. But it is likely to fall under the same laws that would effectively ban TikTok in the United States. The same applies to companies in China. Like other obvious TikTok knockoffs like Lemon8, which will be subject to bantoo.
If the US government Want to get rid of these apps so badly? It might be a good idea to block American venture capitalists from pouring money into these apps. Instead citizens are prohibited from using these apps. The US dollar helps stimulate the economy quite a bit. RedNote's rapid growth and tick tockAnd funders seem happy to pay almost anywhere. Regardless of any concerns about “national security” or otherwise, it turns out that all the money is spent the same no matter what.