Tim Cook, general director of Apple Tim Cook, observes during the inauguration ceremony for President Donald Trump, Right and Vice President JD Vance, on the left, in the Rotunda of the US Capitol in Washington, January 20, 2025.
Shawn Thew | AFP Getty images
Over the past few years, Apple He sold the iPhones of Americans Made in IndiaAirpods from Vietnam and Mac computer Complex in Malaysia. Apple was part of the strategy of diversification of production from China.
Apple He used a strategy as a supply of supply chain after the company dealt with Tariffs of the first Trump administrationsupply chain Covid problems AND chip deficiencies This revealed the risk for which the company was primarily production from China.
It seemed to be a solid strategy. Until this week, President Donald Trump's “mutual tariffs” did not go to these countries.
Now Apple runs a decrease in technological actions on Thursday after the company's secondary production locations were included in the tariff round announced by Trump on Wednesday.
The company's shares fell on Thursday by 9% compared to a 6% decrease in NASDAQ. This destroyed the market capital of over $ 300 billion for the iPhone manufacturer and was the worst one -day result from March 2020.
“When you look at a mutual tariff at countries such as markets such as Vietnam, India and Thailand, where Apple varied its supply chain, there is nowhere to escape,” said Morgan Stanley, Erik Woodring, said CNBC “Calming Bell”.
To balance the price of tariffs, Apple can be forced to raise prices in its products by 17% to 18% in the USA, estimates woodring. But Woodring said that there is still a lot of uncertainty about what Apple will do and how China can take revenge against the United States.
“In this kind of environment you have to think about the worst case,” he said. “It seems that each of the parties to this geopolitical scenario is in a sense digging.”
Apple did not answer the request for a comment on Thursday about the reaction to Trump's tariffs or if he can raise prices in the US, he did not comment on the general director of Tim Cook Reported Meetings with Trump this year or what they talked.
“We monitor the situation and we have nothing more to add,” said Cook to analysts in combination with earnings in January.
Apple can still get release from the product in American tariffs, as in how he moved in China during the first Trump administration. But if not, the tariffs threaten her activities.
The employee works at the Rising Stars Mobile India Pvt. Foxconn Technology Co. units, in Sri City in India on July 11, 2019. Foxconn, also known as Hond Hai Precision Industry Co., opened his first India factory four years ago.
Karen Dias Bloomberg Getty images
“Basically, all” Apple production takes place in China, India, Japan, South Korea, Taiwan and Vietnam, in accordance with the financial assembly in November. Apple warned investors that tariffs could harm her activities, lead her to raising prices, and even forced him to stop offering specific products.
Apple Official list of suppliers – representing 98% of expenditure on materials, production and assembly – is heavily weighted for countries disproportionately affected by Trump tariffs.
India has a 26% tariff, Japan received 24% obligation, South Korea is 25%, Taiwan is 32%, Vietnam got 46% tariffs, and Malaysia received a 24% tariff. Meanwhile, China currently has a 54% tariff rate after Wednesday's 34% failure to exist 20% of tariffs.
“Impact can be particularly significant if these restrictive measures apply to countries and regions in which the company derives a significant part of its revenues and/or has significant supply chain operations,” Apple wrote in the application.
Trumps are aimed at bringing production to the USA, said Trump. In his announcement he quoted Apple, saying: “They intend to build their plants here.” Apple produced a high -class desktop computer called Mac Pro in Texas, but the vast majority of its final assembly takes place abroad.
The Apple investment in the amount of $ 500 billion, advertised by Trump on Wednesday, includes planned purchases of parts and systems from American suppliers, but the company did not undertake to produce its products with large volume on American banks.
The company's immunity towards ultimate production in the US is a long -term position for the company. In 2011, the deceased founder of Apple, Steve Jobs, told former President Barack Obama that “These works do not come back“Asked about the iPhone Made-in-Us.
Analysts agree that this is unlikely because Apple would be expensive to bring its supply chain to the USA
“Reality is actually 3 years and $ 30 billion to transfer up to 10% of the supply chain from Asia to the USA with serious disturbances,” wrote the Wedbush Dan Ives analyst on Thursday's note.
Apple investors will want to know how many Trump tariffs will hurt the company's earnings.
At the beginning of this year, several analysts Forecast relatively small declines In the company's profits for the action as part of the new trade system, partly based on the assumption that Apple can use its secondary production locations to avoid tariffs for American goods imported from China.
Now analysts are trying to model how Apple can balance prices to its products compared to the costs itself. Apple often does not raise prices except for the introduction of a new product and it is expected that in September it will release new phones.
“Undoubtedly, that if the tariffs stick to, it will have a negative impact on the basics of Apple, with a margin defect and the expectations of profits,” wrote the CFRA Research Angelo Zino analyst on Thursday's note.
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