By Emma Rumney
London (Reuters) – Unauthorized disposable Anpes sales, flavored in the United States totaled approximately $ 2.4 billion in 2024, or 35% of the E -sigarettes of outlets such as convenience and supermarkets stores, according to private retail sales data Reviewed by Reuters reviewed by Reuters reviewed by Reuters reviewed by Reuters and supermarkets, .
That compares with sales worth $ 3.2 billion in 2023 and $ 2.8 billion in 2022, the data, coming from market research company Circana, shows. The data was provided to Reuters by an industry source outside Circana.
Circana said he could not confirm or comment on the data as he was not public.
The US Food and Drug Administration has been authorized for legal sale in the United States, all large tobacco companies such as British American tobacco and Altria.
The Circana private data tracked about 11,000 unauthorized disposable e-cigarette products on the market of hundreds of brands, spanning flavors like “Cookie and Cloud” and “Magic Cotton Candy”.
It provides a rare insight into the scale of illegal vape sales throughout the US, where the market is flooded with unauthorized products.
Circana told Reuters that it estimates that the entire vape market it traces, which includes authorized products as well as irreversible vapors, is worth $ 6.8 billion last year.
That would mean that flavored disposable vapors account for about 35% of the market tracked by Circana. The company's data only tracks sales in some channels as convenience stores and does not hold vapor sales made on -lein, in independent stores and in specialized vape outlets.
The figures showed 25% shrinkage in flavored disposable vape sales for 2023. The industry source said 2024 Circana numbers were preliminary and its data on disposable vapors had been reviewed up in the past.
Bat manufacturer and Marlboro Altria, whose tobacco and Vape businesses of the United States have lost market share to unauthorized products, say the market is growing. Altria estimates that the US Vape Market expanded 30% in 2024, “driven entirely by illegal products,” CEO Billy Gifford told a conference on February 19.
The data shows that FDA efforts to address some impact. The labels that previously sold the top were Esco and Elf bars both dropped out of the 10 most sold devices in 2024 after the FDA blocked their imports in 2023. However, other brands have taken their place.
(Reported by Emma Rumney; Edited by Christian Schmollinger)