Whether it's the portable Walkmans and Trinitron TVs of old, or the PlayStation consoles, Alpha cameras and superlative headphones of the 21st century, Sony has long been a mainstay at CES. But in the last couple of years, at the world's largest electronics show, Sony has decided to focus on a different area: automotive. The Afeela EV dominated Sony's CES press conferences in 2023 and 2024, and we know that trend will continue in 2025 when it makes an appearance at Sony's event (and subsequent press conference). already confirmed.
What to expect from the Sony CES 2025 press conference?
Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After surprise show at CES 2023A Sony CES spokesperson shared more information about the EV's LiDAR sensor array and AI-enhanced cabin technology (the latter backed by Microsoft) at CES 2024. If the car's previously announced schedule milestones—pre-orders in 2025 ahead of availability in 2026—remain unchanged, we'll hopefully hear which of the Afeela concept car's intricacies will actually be in play when it hits real-world streets.
Of course, it won't be Afila alone in Vegas all the time. Expect Sony to spend time discussing its picture division, its games division, or perhaps even its film studio division. And with any luck, we'll get more information about the company. XR headsetwhich was shown at the 2024 exhibition but was never seen again. CES 2025 would be the perfect place to showcase a major update to a possible Apple Vision Pro competitor.
Sony CES 2025 Live Stream
You can watch the Sony CES press conference below. The broadcast begins on Monday, January 6th at 8:00 pm ET.
Afeela will hold a separate press conference on Tuesday, January 7th at 4:30 pm PT. broadcast on YouTube Also.