Launched in 1737, found in 1735, with a blankia elderly history, which began in 1735, which was launched in 1737. It was restored after Titan was purchased by Titan in 2011, but in 2011. However, Titan plug plug to the plug to the plug, however, was not able to achieve success in 2020.
When voluntary brand was purchased, it once again lived a new life, and the trade of expert Patrick Hoffman in the industry. Repeated the brand again on the Geneva Watch on the Jinva Watch on the day of more than three decades of experience in the Swiss clock industry.
In a free conversation with Business of Business TodayThe challenges of the Chairman and CEO of Favar Libba speaks of the importance such as challenges, India, Switzerland clock industry. Edited quotes:
What is your strategy to revive the brand and what kind of challenges do you forecast?
The idea is to restart the brand name. In fact, in the past 30 years, we know that over the past 30 years, but we know that they all failed. But I believe that now we are at the right time with the correct product. I'm a person starting at the bottom, it means I'll start with the product. This product is the key to our development, and is the hero. We understand that we need to build brand within the next 10-12 years. We call it revived in our plan. Today we have obtained a few of our mitraj and we have constanted it. So it's the first part. The second section has a company inherited, DNA heritage must be true to the Limited Heritage. We have maintained it in plan codes and design codes regarding the price or placement of the market. So that is the key.
We showed the Geneva Watch on the global launch of our first sites in August and feedback indicates that we are on the right route.
How important is India as a market?
India is now prosperous and Farl Liaba has a deepening history of India, especially this is the right time to print India's brand. We look at India as our main market now for the future where and the future. About half of our series of clocks are about half of the product to the Indian market. We look at 30 points in India. We have a unique partnership with values. We look forward to opening our first shop in India in 2026.
Have you faced any challenge with resume?
When you launch a mechanical product, you need expertise. You want people who are going to help you make timeless. This will be a challenge, but our time is right. The downturn field in the Watch Swiss helped us because many doors were opened for us. Two years ago, they had said they were not capable.
When we launch our models in Geneva since we launch the 22 in Geneva, it is only 10 months. We have worked fast in the collapse. We started to distribute within 14 months.
What kind of product capacity do you have now? What are you looking at?
At the moment, we have 4,000 clocks in the product. Then we will increase the capacity annually in next year. During the ages of 10 to 12, we want to be about 100,000 timer a year.
What markets do you leave for India?
Central Europe with countries such as Austria and Switzerland. Since this brand is known there, we have Eastern European countries, such as Poland and Czechoslovakia. Then we have Japan has a history with the brand, and then the United States is later in the Middle East.
Who are your target audience for the modified watch?
Favrere Luba has the following big fan. They are collectors. After all, after we go to 100,000 pieces, we become the most mainstream. Our last customer is mostly boys and is looking for a great value for the buckle. We have priced between 2,200 Franks in Switzerland and 4,400 Swiss francs.
You said it was male-based but do you look at a collection of women?
Absolutely. We're in the product plans. By the end of the year, launch a female line or definitely in 2026. Ladies' Watches are part of our DNA. We have old directories that show the thoughtful time blocks.
Do you see the digital clock as a threat to the industry?
No. Is there some brands that caused so? Obviously, there is no doubt about it. But the industry is not such. I think it is commendable as it encourages young people to wear something in their wrists. At some point they decide to go to a more statements. Don't forget that the Swiss clock industry is not such a big industry. Therefore, we should be not only by production but also according to communication.
What are your views on the current situation of the Swiss Watches Industry?
Well, we're in a slump now. But it will always come back. So, the question is that that doesn't come back? The question is, it is still back in 2025 or 2026. All right, that's my answer. The industry will be rebounded in the next 18 months.