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Entrepreneur Eric Malka had to completely change his attitude when he sold his company and became an investor. Since then, he has learned many lessons that he now passes on to his children.
When The Art of Shaving – founded by Malka and his wife Myriam Zaoui in 1996 – was bought by Procter & Gamble Down a reported $60 million in 2009, Malka realized that he needed to further his education.
“When a trader like me is lucky enough to experience a liquidity event, we are faced with… asset management without proper training,” he told CNBC on a video call. Investors need to focus on patience and long-term returns, while company founders often look at the short-term plan, which is “almost the opposite” mindset, Malka said.
He took wealth management courses, read books on investing, and now has a diversified portfolio of stocks, bonds, private equity and real estate, of which about 10% is allocated to riskier investments. In 2014, he founded the private equity fund Strategic Brand Investments.
The lessons learned when you fail are more valuable than those when you succeed.
Eric Malka
Co-founder and CEO of Strategic Brand Investments
When it comes to educating his children – sons aged 14 and 16 – about money, Malka has tried to help them learn from the basics.
“One of the challenges I had early on with my teenagers was that they believed it was very easy to make money investing through social media and what they heard from their friends,” he said. His older son thought he could generate a 20% monthly return, which Malka described as “very disturbing.” So Malka allowed him to invest a small portion of his savings, hoping it would be a learning opportunity – and his son lost 40% of that investment after trading currency futures.
“I hate to set my child up for failure, but sometimes, you know, the lessons you learn when you lose are more valuable than those when you succeed,” Malka said.
This is a point that resonates with Gregory Van, CEO of Singapore-based wealth platform Endowus. He and his wife have children aged eight, six and three. He said he would teach them the importance of making mistakes when the stakes seem high when in reality they may be low. “The emotional strength and humility required of a good investor is something people need to develop for themselves,” he said.
I teach children to invest
For Dayssi Olarte de Kanavos, president and co-founder of real estate company Flag Luxury Group, educating children about money early is crucial.
She and her husband gave a “low-risk” sum of money to each of their three middle school-aged children so they could choose which companies to invest in. “Our children have chosen Apple, Amazon, Google AND Alibaba. All but one had great runs. As long as they kept their money in the market and acted prudent, we added them to the budget every year,” she told CNBC by email.
Olarte de Kanavos said her experience investing in real estate taught her the importance of patience. “It influenced my business approach, emphasizing long-term strategy over quick profits,” she said. The mother of three described her stock market investments as “very conservative to best manage the enormous risk we take in the real estate industry.”
Give them benefits no later than first grade.
Dacey Olarte de Kanavos
President and co-founder of Flag Luxury Group
She suggested that children explain why they want to buy certain stocks because “it can demystify investing and make it an exciting and integral part of their education,” she said.
Van said he talks to his young children about the trade-offs of investing on their own terms. “I ask them, 'If we invest this $100 and next year the price drops by $70, how will you feel?' “Do you want to spend $100 on a toy today, or do you want it to turn into $200 at age 16 in 10 years?” Van told CNBC via email. “Surprisingly, they are very rational and always seek delayed gratification,” he said.
Van and his wife have investment portfolios for each of their children, consisting mainly of gifts they received on holidays such as Chinese New Year. “Given their long investment horizon, they have very diversified, low-cost stock portfolios with multiple managers,” Van said, and he shows his children the performance of their portfolios – positive or negative – whenever they ask.
Budgeting and saving for kids
Malka said age-appropriate advice is very important. Right now, she's focused on teaching kids how to budget and providing them with a steady monthly allowance.
“You know, in the beginning they were putting out in 10 days what they were supposed to put out in 30 days… now I've been doing it for eight or nine months, now they're really good at it and I think it's a skill they don't realize they have teaches her,” he said. He recommended the book “Raising Financially Fit Kids” by Joline Godfrey, which provides age-specific advice.
“Give them benefits until first grade at the latest,” advises Olarte de Kanavos. “The purpose of welfare is to enable them to learn to make their own decisions about money and deal with the consequences of their choices,” she told CNBC. “When they are older, teach them about saving, the concept of interest and the difference between good and bad debt,” she said.
For Roshni Mahtani Cheung, CEO and founder of media company The Parentinc, it's important to think long-term. She and her husband opened a fixed deposit account for their eight-year-old daughter with the money she receives on Chinese New Year and receives a gold coin during Diwali. “My goal is for her to grow up to be financially aware, confident and ready to make her own decisions,” Mahtani Cheung told CNBC via email.
Talking to children about their heritage
The problem for wealthy members of the Tiger 21 advisory network is how and when to talk to their children about their inheritance. “They are most concerned about their children leading independent, productive lives, and they don't want the knowledge of the wealth they will inherit to distract them or veer them off course,” said Tiger 21 founder and president Michael Sonnenfeldt, in e -email to CNBC.
About 70% of network members want to wait until their children are almost 30 and begin their careers to detail what they might inherit and when, Sonnenfeldt said. “However, about 30% of members want to start working with their children in their teens or early 20s to teach them how to become responsible stewards of the wealth they will inherit,” he said. Both approaches are right, he added.
“I suggest that parents encourage open, values-based conversations about money and investing,” Sonnenfeldt said.