Social network X saw its in-app revenue grow over the past year despite a drop in active users, new data shows. Global user spending on the X mobile app on both iOS and Android rose 76.3% year-over-year when comparing the same two periods in January, according to data from the app intelligence firm. Pictures. However, Other data shows that X's daily active users have fallen due to similar usage by competitors. Bluesky versus Sentences has increased.
Analysis by Appfigures shows X's global user spending on iOS and Android from January 1-20; By January 1, 2024, it had reached 7.6 million. During the same period in January 2025, X generated $13.4 million in consumer spending, the company said. This figure includes in-app purchases made through X's mobile apps — not revenue from advertising or subscriptions purchased on the web, where X users get a discount on their purchases.
In other words, it is not a number that represents X's total income. X remains a large ad-serving business, so it's only a window into consumer spending trends.
Adding xAI's Grok AI chatbot to X's app could at least in part increase consumer spending. Soon after X launched, there was a significant increase in net income. Testing the free version of X in Grok. In November, it surpassed X's addition. Faster model and new Grok button Introduced to the X app in mid-December 2024, a A new image generation model December 9th.
X too. Added NFL portal. to increase sports engagement on its app in late November. As it is one of the sports, X adoption can be boosted. The most discussed. Contents of X
In the US, X saw a 61.4% year-over-year increase in user spending on iOS and Android, from $4.4 million from January 1-20, 2024 to $7.1 million during the same period in 2025.
Global mobile consumer spending increases year over year, but monthly totals are not always stable. In some months, spending has gone down and in others it has gone up. During 2025, February was the lowest month with $9.6 million spent on iOS and Android. The total peaked at $25.6 million in December, following a surge leading up to the US elections that began in October.
The top X iOS app purchases in January 2025 are as follows: #1 is X Premium monthly subscription ($11/month); Then X Premium Plus monthly subscription ($30/month); X Premium Basic Monthly ($4/month); Direct subscription to Elon Musk's account ($4/month) and X Premium annual subscription ($114.99/year.)
More data suggests X may lose active users despite a jump in consumer spending through the end of the year.
X's daily active users in the U.S. and the rest of the world decreased in January 2025, with each figure down roughly 13% compared to the same time last year, according to an estimate by the app intelligence provider. Sensor towerThe data was shared in response to a request from TechCrunch. Sensor Tower also found that year-over-year growth in monthly active users on the X was down slightly.
Jonathan Briskma, the company's principal market insights manager, told TechCrunch that X had 313 million mobile app MAUs (monthly active users) worldwide by the fourth quarter of 2024, and more than 300 million mobile app MAUs worldwide. Date.
When comparing the same period in January 2024 to the same period in January 2024, X's active usage fell, while competing apps Instagram Threads and Bluesky saw daily users rise by 170% and 495%, respectively. This growth has been driven by several factors, including international expansions and the addition of many new features and functionality to both platforms.
We asked X if it could share its own internal MAUs figure, but the company did not respond.