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(noun) a podcast influencer, invariably male, who poses as the liberal elite's enemy and antidote.
“Bro-caster is the opposite of broadcasting” is the kind of joke you'd expect from a bro-caster. It's against waking up, it's glibly sexist in the old way, and it comes out more proud than funny. While women in the media learn to make a joke's butt, heterodoxy is not self-deprecation.
Joe Rogan, one of the most famous podcasters in the world, is a proto-brother. His podcast, launched in 2009, set the template. It has more than 14.5mn followers on Spotify. According to a YouGov poll In Britain, more than four-fifths of the audience are male and the majority are between the ages of 18 and 34.
Although Rogan's political beliefs are hard to pin down, he gives airtime to scientists, political extremists and conspiracy theorists. No one gets an easy ride, and the homeowner uses the same cut style on flat-earthers as he does on Donald Trump and Elon Musk. At least part of Rogan's appeal is the sense that, if he got tired of any guest, he could easily beat them.
And while Rogan has been measured in his support for men's rights, the bro-casters who have followed his lead are more intent on maintaining old grudges. Andrew Tate, former kickboxer and self-proclaimed alpha male, is the manosphere's best-known campaigner and icon of repeated toxic exposure. school playgrounds.
In general, bro-casters can be seen as successors to shock-jocks like Howard Stern. Their irreverence and boundary-pushing appeal to Gen X because they come wrapped in ironic distance.
Then the mood changed. The manufactured chaos of talk radio was replaced by activist-made reality. There's nothing embarrassing about Jordan Peterson's self-help psychobabble, or Steven Bartlett's C-suite punchlines, or the machismo of ex-Navy Seal Shawn Ryan. They all want to be taken seriously as seekers of truth while being hailed as moving images of masculinity. Bro-casting is what happens when listeners want answers but have heard enough from experts.