YouTube will crack down on 'blatant clickbait', starting in India


Clickbait Videos have always been annoying, but there are times when they can be downright harmful. available on YouTube vowed to strengthen his law enforcement efforts when it comes to combating “blatant clickbait” on his website, especially those that cover—or pretend to cover—breaking news and current events. The website describes blatant clickbait as “videos in which the title or thumbnail promises viewers something the video does not deliver.”

YouTube says the videos leave viewers “feeling deceived, frustrated, or even misled” if they come to the site looking for truthful and timely information on important issues. If you've ever watched a clickbait video, you probably know it's true. You may have gotten better at spotting and missing them over the years, but some people may still not know the difference between clickbait and legitimate content.

According to YouTube, one example of blatant clickbait is a video that says, “The President has resigned!” without actually considering the president's resignation. Misleading thumbnails are also considered blatant clickbait. If the thumbnail says “Breaking Political News” and the video does not contain political news, YouTube will also be subject to enforcement action.

The website will begin tackling clickbait videos in India – he didn't say how it would expand from there, but we asked him for more information. For now, it will remove any videos that violate this policy without issuing warnings. After it watches old videos, it will prioritize new uploads, presumably to prevent them from reaching more people than they should.



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