The launch of Hummel's new Greenland home kit caused such a stir that the striking red jersey heavily influenced by the island nation's heritage quickly sold out.
Another shoot is in the works, but now comes a stunning shirt born from the harsh landscape and environment it seeks to represent.
The icy blue shirt is inspired by the Greenland ice sheet, which covers 80% of the land mass and is the second largest body of ice in the world – behind only Antarctica.
The enduring strength of the ice is a major theme within the launch, linked to the unbreakable strength that is Greenland's national spirit.
“It is part of who we are as a people: steadfast, resilient and with hearts deeply rooted in our land and cultural heritage,” said Kenneth Kleist, chairman of the Greenland Football Federation (KAK).
“The new away final captures that strength and unity, serving as a reminder of the pride we have as individuals and as a team. Whether it's the roar of the stadium crowd or the silence of the glaciers, our pride remains unbreakable.”
Greenland itself, its heritage and values, played a large role in what hummel produced for the home kit and that attention to detail has gone into creating an exceptional away kit. The design is influenced by intricate natural patterns formed by ice, with textured graphics celebrating the power of ice and detailing on the sleeves paying homage to traditional Greenlandic clothing.
“The sheet of ice stands as a reminder of the strength and patience it takes to endure in one of the harshest environments in the world,” explained Morten Lund, marketing director at Hummel.
“Our goal was to capture that history in a design that resonates with both the team and the people of Greenland. It's a symbol of unity – both with each other and with the land that shapes them, and we hope the players wear it with pride.”