Real Madrid are quietly changing the name of their famous Santiago Bernabeu stadium, according to a report.
Madrid named their current home after former player and president Santiago Bernabeu in 1955, eight years after the ground opened, and celebrated a major renovation of the stadium earlier this year.
As noted by SIGNthe club are now changing the way they advertise the stadium and have simply referred to their home as the 'Bernabeu', dropping the 'Santiago' from the name.
This is not done formally, but all MadridCommercial relations refer to the stadium only as the Bernabeu. If club officials want to change the name of the stadium once and for all, they will have to go through a Shareholders' Meeting.
Madrid are trying to turn the stadium, which has long been known as the Bernabeu among English speakers, into a marketing hub capable of generating significant interest through events and merchandising, and they are believed to have decided on a name the shorter stadium will help them. the cause.
The stadium is still served by a metro station named after Santiago Bernabeu, who spent 35 years as president before his death in 1978 and is widely credited with implementing the foundation of Madrid's incredible success over the past 70 years.