On December 21, actress Blake Lively filed a lawsuit against him It ends with us directed by and starring Justin Baldoni. She accused him of sexual harassment, “ruining” her career and running a smear campaign against her.
Amidst the now-viral suit, two names emerged from Justin Baldoni's PR team – the crisis PR executive Melissa NathanEntertainment publicist and strategist Jennifer Abel, founder of The Agency Group and founder and CEO of RWA Communications.
According to Blake Lively's accusations, both Melissa and Jennifer tried to damage her reputation by running a seemingly “untraceable” smear campaign against her online.
Not only him The suit alleges that Melissa's sister, Sara Nathan, orchestrated the same thing against Lively. Sara is a senior editor at the New York Post.
NYP-owned tabloid Page Six headlined, “Blake Lively Confirms Final Cut.”It ends with us' altercation with lead director Justin Baldoni' and other similar 'negative' stories, reportedly by Sarah Nathan.
Everything you need to know about Sarah Nathan, who allegedly took part in her sister Blake Lively's smear campaign
According to her biography on the New York Post website, Sara Nathan is an award-winning editor who worked at The Sun, People Magazine, Daily Mail and DailyMail.com before joining the NYP.
Born in Britain, Sarah mainly covers Hollywood, celebrities and royalty. From Prince Harry's Along with Tom Brady and Gisele Bundchen's breakup, Florence Pugh's feud with Olivia Wade, and all the surrounding drama Don't worry my love – Nathan recently covered it all.
Before becoming editor at large, he was Page Six's features editor. He has been with the New York Post since May 2018 and has a total of 25 years of experience in global, US and UK news.
He also gave an interview with his likes Anna Delvey and former NXIVM member India Oxenberg. According to Sarah's LinkedIn, she studied newspaper journalism at London City University and received a BA in humanistic studies from Manchester Metropolitan University.
In short, we're investigating the alleged smear campaign against Blake Lively
According to Blake Lively's lawsuit against Justin Baldoni, she hired a PR team that included: Jennifer Abel and Melissa Nathan, who reportedly attempted to “sway” public opinion against Lively and in favor of Baldoni, will air on August 9. It ends with us.
At the same time, the publicist duo exchanged text messages trying to find ways to discredit Lively.
“We can't write it to him. We cannot write it, we will destroy it. (Baldoni) should look upon as a document of information for our arming. That's all. “Imagine that the document that records everything he wants falls into the wrong hands.” Supposedly, Nathan wrote a letter to Abel.
In a separate text, he appeared to have added: “You know we can bury anyone, but I can't write this (Baldoni).” Following this, Abel Natana said their online campaign for their client Justin Baldoni had been “very good” and a “total success”.
The latter allegedly responded by writing, “Most socialites are pro-Justin and I don't even agree with half of them.”
In addition, they planted “pieces” about how “horrible to work with” Lively, and told an editor “friend” at the Daily Mail that they were prepared to write stories against them “when we are.” Gossip Girl alum.
The alleged text chain also named Jed Wallace, a man Melissa believed to be the one who changed the story about Blake Lively and Justin Baldoni on social media. In a follow-up text, Melissa shared proof that people are still hell-bent on “hating women.”
Allegedly, Abel and Nathan published a story in the Daily Mail titled 'Blake Lively CANCELED? Series of 'hard-to-watch' videos emerge after 'tone deaf' Q&A to promote 'It Ends With Us'. .''
After it was published, Abel reportedly praised Nathan for outdoing himself with “the piece”, to which the latter replied, “That's why you hired me right? I'm the best.” The pair reportedly discussed coming “in the clear” and surviving the alleged Blake Lively smear campaign.
A lawsuit filed Saturday in the California Department of Civil Rights alleges Justin Baldoni “targeted, multi-channel, online attack”. Elsewhere, court documents allege that Baldoni watched Blake Lively undress, shared his sexual exploits on set and showed his wife n*ked videos.
Attorney for Justin Baldoni Bryan Freedman called the allegation “completely false, outrageous and deliberately offensive and with the intent to cause mass harm and repeat a narrative in the media”.
On the other hand, Blake Lively told the New York Times that her “legal action” will hopefully “draw back the curtain” on “bad retaliation tactics to hurt people who speak up about bad behavior” and “protect others who may be targeted.”
Edited by Prem Deshpande